Token Graph Marketer
A blockchain CRM that supports everything from campaign execution through behavior data visualization and analysis to applying insights to future initiatives. Accumulate behavior data from events, stores, web touchpoints, and more at the customer level, and apply it to initiative design and reward routing.
Talk to us about how Token Graph Marketer can support your campaigns, data utilization, and reward design based on your objectives.
Challenge
As customer touchpoints and channels expand, tools and data often remain separated by initiative. Participation, visits, purchases, and other actions become isolated records. As a result, it becomes harder to view customer behavior across initiatives and apply it to future initiative design and reward design.
When campaign entries, coupon distribution, stamp rallies, surveys, and other initiatives are run through separate tools, setup, management, aggregation, and performance analysis are handled separately for each initiative. The more initiatives you add, the higher the operational load tends to become.
When touchpoint data from visits, participation, purchases, and survey responses is fragmented by initiative, it is hard to see each customer's behavior as one continuous flow. You may see one-off results, but struggle to understand the ongoing relationship with each customer.
When customer behavior data is not connected, it is hard to use past responses for reward routing or next initiative design. Even when you collect data, it tends not to lead to continuous improvement.
Solution
Visualize participation, visits, purchases, and other behavior data at the customer level and apply it to future initiative design and reward design. Turn one-off initiatives into marketing assets you can use on an ongoing basis.
Run diverse initiatives such as campaign entries, coupon distribution, stamp rallies, and surveys on the same platform. As each initiative runs, you can accumulate behavior data from participation, visits, purchases, and survey responses.
Visualize touchpoint data from stores, events, web, social, and purchases as behavior history for each customer. See not only results by initiative, but how each customer builds touchpoints over time.
Based on accumulated behavior data and analysis results, you can design and route rewards based on each customer's participation status. Apply past responses to future initiatives and build ongoing customer relationships.
Platform Capabilities
From template-based campaign planning and execution through behavior data visualization and analysis to future initiative design and reward design, the platform supports the full workflow end to end. Turn campaigns from one-off activities into operations you can continuously improve and use.
01 — Create campaigns
Choose campaign templates based on objectives such as driving visits, encouraging purchases, or collecting feedback. With no need to design from scratch, you can plan and execute initiatives efficiently based on each campaign's goals.
* Images shown are illustrative examples.
Encourage spot visits and circulation while accumulating behavior data such as visits and area movement.
Increase motivation through lottery or gacha-style experiences and route rewards based on the result.
Use interactive content to deepen understanding of brands, products, or regions and design circulation experiences.
Accumulate customer feedback such as satisfaction, interests, and awareness surveys as campaign data.
Encourage participatory campaigns and social buzz through voting and UGC posts.
Turn multiple actions and campaign participation into missions to encourage repeat participation and staged engagement.
02 — Accumulate and analyze data
Accumulate behavior data generated by campaigns by customer. On the admin console, visualize and analyze campaign results and customer behavior, and SUSHI TOP's proprietary AI agent, NIGIRI AI, supports campaign reviews and report generation through its AI Chat module.
Example analytics metrics
Understand participation status and results for each initiative.
Understand how participants behave across the initiative.
Understand whether touchpoints continue beyond a single participation.
Understand whether distributed rewards are actually claimed and used.
* Items shown are examples.
03 — Activate rewards
Based on analysis results, you can route rewards based on each customer's participation status and behavior history. Instead of ending with a one-off campaign, connect results to future initiative design and ongoing customer relationships.
* Images shown are illustrative examples.
Deliver exclusive videos, message clips, behind-the-scenes footage, and similar content based on the target customer or fan.
Deliver exclusive visuals, wallpapers, digital cards, and similar content as a keepsake of the participation experience.
Deliver exclusive articles, interviews, behind-the-scenes stories, event reports, and similar content to target customers or fans.
Provide codes or URLs usable on e-commerce, booking, membership, and other external services as rewards.
Distribute coupons usable at stores, e-commerce sites, event venues, and more based on participation status and behavior history.
Operations Flow
From campaign planning and launch through participation data management and customer behavior visualization and analysis, the platform supports the full workflow as one connected flow. Based on the resulting insights, you can route rewards based on participation status and behavior history and apply them to future initiative design.
Use templates such as stamp rallies, coupons, lotteries, and gacha as a starting point to create campaigns for visits, purchases, circulation, and other goals.
Create participation opportunities across web, stores, events, social channels, and other channels, then connect customers to experiences based on their actions.
Accumulate behavior data such as campaign participation, visits, purchases, circulation, and reward usage by customer.
Visualize participants, participation rates, repeat participation, circulation, reward usage, and more in the admin console, and use them for reviews and reports.
Use analysis results for reward routing based on participation status and behavior history, and connect them to future initiative planning.
Extensions
By combining purchase proof through receipt capture, understanding store visits and circulation behavior triggered by ATM top-ups, and XR-based participation experiences, you can create diverse touchpoints based on each campaign's goals.
Reads uploaded receipt images and structures information such as purchased products, stores, and amounts. Supports target product purchase checks, reward routing, and purchase data analysis. This extension uses the AI OCR module of SUSHI TOP's proprietary AI agent, NIGIRI AI.
Use top-ups and ATM activity at Seven Bank ATMs as triggers for campaign participation. Combined with rewards and coupons, it can support store visits and local circulation initiatives.
Provide AR photo and game-style experiences using only a smartphone camera. No dedicated app is required, making it useful for experiential campaigns customers and fans can enjoy while participating.
Use Cases
Deploy initiatives based on your objectives, including event attendance, store usage, regional circulation, and purchase campaigns. Visualize participation, visits, purchases, and other behavior data at the customer level, and connect it to future initiative planning and reward design.
Example Customer Journey
Use check-in at reception as the starting point, then naturally guide visitors to booth circulation and survey responses. For example, by communicating that visiting target booths unlocks exclusive novelties or event-only content, you can design visitor behavior as one connected experience. Accumulate check-ins, circulation, survey responses, and reward usage by customer for post-event follow-up and future invitations.
Data captured per customer (examples)
Example Customer Journey
Deliver coupons before a visit, then guide customers to receipt upload after store use. By communicating that uploading a receipt can unlock coupons for the next visit or exclusive rewards, you can connect coupon use to purchase proof naturally. Additional rewards based on purchase details can support future promotions and reward routing.
Data captured per customer (examples)
Example Customer Journey
Use regional-currency top-ups at Seven Bank ATMs as a trigger to guide customers toward circulation spots and local stores. For example, communicating that top-ups and visits to target spots unlock regional stamps or coupons for the next visit can connect post-top-up behavior to local circulation. Accumulated data can support return-visit rewards and future regional initiatives.
Data captured per customer (examples)
Example Customer Journey
After target product purchase, guide customers from in-store POP or a campaign landing page to receipt upload. For example, communicating that buying the product and uploading a receipt unlocks exclusive digital content or lottery rewards enables purchase-triggered participatory campaigns. Accumulate purchases, entries, and reward usage by customer for future initiative planning and reward design.
Data captured per customer (examples)
Shared platform across initiatives
With separate tools, adding more initiatives tends to fragment operations and data. Token Graph Marketer standardizes campaign templates and analytics foundations and visualizes touchpoint data at the customer level. Each initiative you add helps build an asset you can use in your next initiative.
Results stay tied to each initiative, making customer behavior hard to understand across campaigns.
Behavior history builds by customer, making it easier to use in future initiatives and reward design.
Implementation Consultation
Share your campaign goals, target audience, and planned channels such as web, stores, events, or social media. We will help you identify practical ways to use Token Graph Marketer for campaign execution, behavior data visualization, reward design, and ongoing customer relationship building.
Contact Us
Tell us about your goals, campaign details, target audience, and planned channels such as web, stores, events, or social media. We will propose how Token Graph Marketer can support campaign execution, data visualization, reward routing, and ongoing customer relationship building.
