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(headquartered in Chiyoda-ku, Tokyo; Daisuke Tokunaga, CEO; hereinafter "the Company"), a talking-graph marketing practice, has raised its first external financing through a third-party allotment, with Spiral Capital as lead investor. MIRAISE, a seed VC firm specializing in engineering entrepreneurs, and Dentsu Innovation Initiative, the R&D arm of Dentsu, as lead investors in the third-party allotment.
https://prtimes.jp/main/html/rd/p/000000025.000092249.html
■ Background and Purpose of Fund Raising
By supporting corporate NFT marketing, we are advocating a new marketing method for the Web3 era called "token graph marketing. Through this fundraising, we will further focus on technological development and strive to realize our philosophy of creating a culture of token graph marketing.
As a concrete first step, we will focus on the development of "Token Graph Marketer (tentative)," an NFT marketing tool currently under development for corporate use.
We will also recruit engineers, business development personnel, etc. to support this effort.
■Exterior of the NFT marketing market
The words "NFT" and "Web3" have only been in household words since the beginning of 2021. Initially, many business companies entered the market for businesses such as sales of NFT itself and marketplaces, but by the latter half of 2022, we are entering a period of disillusionment in which even large-scale projects are experiencing a significant decline in traction compared to their peak due to a drop in speculation fever.
On the other hand, the momentum to utilize NFT as a marketing tool for loyalty marketing and communication with the next generation of customers is an area that is attracting a great deal of attention globally, with large companies such as Starbucks implementing it.
Since our founding, we have been consistently developing businesses that innovate the communication between companies and their customers through NFT marketing.
As a leading NFT marketing company, we will aggressively take on the challenge of becoming a global TAM.
■Comments from Investors
Spiral Capital: Partner
Partner Takashi Chiba
Associate Keigo Agata
As was the case in the early days of the Internet, we believe that the Web3 market, which is still in its infancy, will see the emergence of use cases and applications that are not currently envisioned, and will revolutionize culture and lifestyles. We are convinced that SUSHI TOP MARKETING's service is an innovative solution in the marketing domain, and we are very much looking forward to working together to "create a culture of talking rough marketing" with our technical capabilities backed up by our various NFT distribution solutions. The world is calling it a "crypto winter," but I strongly hope to contribute to the future development of Japan's Web3 ecosystem together with Mr. Tokunaga and the other members of SUSHI TOP MARKETING.
Dentsu Group Inc.
Senior Manager, Dentsu Innovation Initiative Shinji Fumimoto
The birth of social networking services gave birth to many micro-influencers and accelerated the diversification of values in the world. We believe that the new web movement, which is being driven by tokens called web3, will correct structural inequalities in the world, promote the diversification of evaluation axes, and realize a society in which individuals can live their lives with more respect for their values than ever before. Dentsu Innovation Initiative, the Dentsu Group's R&D organization, has been engaged in R&D and investment activities to build business foundations in the three web domains from the above perspective. We believe that SUSHI TOP MARKETING is a rare entity that possesses the execution and technological capabilities to realize such a society.
As an investor, I will do my utmost to support the challenges of SUSHI TOP MARKETING, and as a business development partner with different business assets, I would be happy if we could challenge together to implement web3 services that bring joy and excitement to people and society around the world.
MIRAISE
Representative Partner Shinichi Iwata
While there is a growing need for companies to promote and market using NFTs, there are high hurdles to NFT distribution. The biggest challenge is the lack of a wallet to receive NFTs, and SUSHI TOP MARKETING's unique browser wallet technology is a revolutionary solution that allows people without wallets to temporarily receive NFTs, which, when combined with the company's distribution platform, will greatly facilitate the promotional use of NFTs. We at Mirey's will do our best to support the "Daisuke duo" of CEO Tokunaga and CTO Otsuka in realizing the world of token graffiti marketing that they advocate.
SUSHI TOP MARKETING
CEO Daisuke Tokunaga
We are grateful to the investors who decided to make a major investment in a very difficult funding environment.
After 2021, the terms NFT and Web3 have boomed, but I feel that the true value of blockchain-based solutions is being questioned once again as to whether they provide essential value from the customer's perspective and what kind of difference they can make to society.
Since its establishment, SUSHITOP has been developing its business under the theme of "creating new communication between companies and individuals via tokens. We believe that the essential value we can create for society is to make a big difference in our society and behavioral patterns on a more abstract layer, rather than just being a new marketing tool.
In order to realize our philosophy of "Creating a Talking Graph Marketing Culture," we will continue to work on our business with a sense of urgency.
https://www.sushitopmarketing.com/en/
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