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SUSHI TOP MARKETING INC. (Head Office: Chiyoda-ku, Tokyo; CEO: Daisuke Tokunaga; hereinafter “the Company”) is pleased to announce that the joint initiative “Charge at an ATM and Go Out on the Tokyu Line! Digital Rally,” conducted in collaboration with Seven Bank, Ltd. and TOKYU RAILWAYS has been featured in Seven Bank’s official owned media, “STORY.” (Read the article here)
Main Points of the Featured Article:
This initiative centers on a “digital stamp rally,” where users can scan a QR code displayed after charging their transportation IC card at a Seven Bank ATM to receive a non-transferable NFT. Participants can also collect NFTs at stations and facilities along the Tokyu Line. By gathering a certain number, they can obtain a 3D train NFT — a new and engaging concept that combines the railway riding experience with NFT collection.
Future Outlook
Going forward, We will continue to design gentle connections between companies and customers through co-creation initiatives utilizing blockchain and NFT technologies.
By expanding initiatives like this one, we aim to make such digital experiences a natural part of everyday life—helping build stronger relationships between businesses and consumers and enabling more people to enjoy digital engagement effortlessly.
Our collaboration with Seven Bank is a symbolic example of this vision, and we will continue to develop initiatives that resonate with the company’s purpose while designing meaningful customer touchpoints.
Publication Information
Media: Seven Bank Official Owned Media “STORY”
Article Title: “ATMs as Gateways to New Experiences — A New Outing Experience Created by Seven Bank, TOKYU RAILWAYS, and SUSHI TOP MARKETING”
Publication Date: October 1, 2025
URL：https://www.sevenbank.co.jp/branding/purpose/article/20251001/
End of Release
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