In collaboration with SUSHI TOP MARKETING Co., Ltd. (CEO: Daisuke Tokunaga) and JR East Start Up Co., Ltd. (President: Hiroshi Shibata), we will be distributing exclusive original NFTs (Non-Fungible Tokens) featuring local mascot character during the tourism campaign "Ibaraki After-Destination Campaign," which will take place in Ibaraki Prefecture from October to December 2024.
"PLAYatre TSUCHIURA" (JR Tsuchiura Station Building, hereafter referred to as PLAYatre TSUCHIURA"), operated by Atre Co., Ltd. (President: Hiroyuki Takahashi), is one of Japan's largest experiential cycling resorts, directly connected to JR Tsuchiura Station, the gateway to the 180km Tsukuba Kasumigaura Ring Ring Road cycling route. Bicycles are allowed inside the facility, which features "Le Cycle," a cycle shop offering maintenance services, rentals, and various parts, as well as the cycling hotel "Hoshino Resorts BEB5 Tsuchiura," and a variety of shops offering specialty products from Ibaraki Prefecture.
About Tsukuba Kasumigaura Ring Ring Road
The Tsukuba Kasumigaura Ring Ring Road is a cycling course approximately 180 kilometers long, combining the former Tsukuba Railway line and a lakeside road that circles Lake Kasumigaura. This route allows cyclists to enjoy the rich natural beauty and landscapes of the Suigo-Tsukuba National Park, including Lake Kasumigaura and Mt Tsukuba, as well as historical and cultural landmarks such as Kashima Shrine.
In November 2019, the Tsukuba Kasumigaura Ring Ring Road was selected by Japan's Ministry of Land, Infrastructure, Transport, and Tourism as one of the country's premier "National Cycle Routes," alongside the Biwaichi and Shimanami Kaido cycling roads, further increasing its popularity and recognition.
NFT (Non-Fungible Token) refers to digital data that cannot be forged or copied, utilizing blockchain technology.
About "Explore by Cycling! The Local mascot character NFT stamp Rally in Tsukuba Kasumigaura Ring Ring Road"
In this event, we aim to create opportunities for visitors to explore the Tsukuba Kasumigaura Ring Ring Road through an NFT stamp rally while promoting the discovery of local attractions. Additionally, we will strive to establish ongoing connections with participants through NFTs.
■Event overview: Local mascot character NFT stamp rally in Tsukuba Kasumigaura Ring Ring Road
・Event Period for the Stamp Rally: September 14, 2024 (Saturday) to December 31, 2024 (Tuesday)
・Prizes: Specialty products from municipalities along the Tsukuba Kasumigaura Ring Ring Road
・Eligibility: Participants who collect NFTs from all spots and enter the prize giveaway during the event period
・Prize lottery/prize shipping period: From January 2025 onwards
・Target area: All 14 cities and towns / Areas surrounding Mount Tsukuba and Lake Kasumigaura (Nishiura, Kitaura, Sotonaigashiura, Hitachitone River), including Tsuchiura City, Ishioka City, Tsukuba City, Kashima City, Itako City, Inashiki City, Kasumigaura City, Sakuragawa City, Kamisu City, Namegata City, Hokota City, Omigawa City, Miho Village, and Ami Town
*Please note that the period and contents are subject to change without prior notice*
At each rally spot, we will distribute event-exclusive NFT designs.
Atre Co., Ltd. supports the United Nations' Sustainable Development Goals (SDGs) and is actively working towards the realization of a sustainable society.
Facility Overview
■PLAYatre TSUCHIURA Facility Overview
Store Name: PLAYatre TSUCHIURA
Location: 1-30 Ariake-cho, Tsuchiura City, Ibaraki Prefecture
Floors: Basement 1F, Above Ground
Total Floor Area: Approximately 16,400㎡
Structure: SRC (Steel Reinforced Concrete) construction, partially S (Steel) construction
Number of Stores: 18 shops (as of August 22, 2024)
■SC Operating Company Overview
Name: Atre Co., Ltd.
Location: Ebisu Neonart 6F, 4-1-18 Ebisu, Shibuya-ku, Tokyo
Established: April 2, 1990
Capital: 1.63 billion yen
Representative: Hiroyuki Takahashi
Business Activities: Management and operation of station buildings, etc
Operated Facilities: Atre Ebisu, Atre Shinagawa, and others