SUSHI TOP MARKETING, INC. is providing technical support for the "Buy Norurun water and ride the Tokyu line!" campaign (hereinafter referred to as "the campaign"), which will be conducted by TOKYU RAILWAYS and Tokyu Store from Monday, June 2 to Sunday, August 31, 2025.

This campaign is a collaboration between Tokyu line's official character "Norurun" and the "Norurun water" sold by Tokyu Store, aiming to bring small moments of joy and delight to people during their daily commutes or outings.
By scanning the barcode on a purchased bottle of "Norurun water," customers can randomly receive one of five different Norurun digital stamp designs (hereinafter referred to as "the stamps"). Additionally, those who collect at least one stamp during the campaign period will be entered into a lottery to win a special 3D train NFT featuring a Norurun water collaboration design. Don’t miss this opportunity to make your Tokyu line journey even more enjoyable with Norurun water!

Since March 2023, Tokyu Corporation has been running the “TOKYU RAILWAYS NFT” initiative, which includes the distribution of limited-edition NFTs linked to events along the Tokyu line, as well as hosting exclusive events for NFT holders. On April 1, 2025, TOKYU RAILWAYS released an update to the “NFT Gauge”—a digital space jointly developed with our company where users can operate their 3D train NFTs. The update introduced new features such as a driver’s menu and additional viewing perspectives. This campaign marks the first time NFTs are being distributed through Tokyu Store.

本キャンペーンポスター イメージ▲Campaign Poster Image

Please check the details below.

◾️Overview of the "Buy Norurun water and ride the Tokyu Line!" Campaign Celebrating the New Norurun water label (hereinafter referred to as "the Campaign")

The campaign URL:
https://www.sushitop.io/6web3layer/tokyurailway/norurun-water/introduction/index.html
[Campaign Period] June 2, 2025 (Monday) – August 31, 2025 (Sunday)
[Participation Fee] Free
Please note that the cost of purchasing "Norurun water" and any related data or communication fees will be borne by the customer.
[Sales Locations] Select Tokyu Store locations, toks shops, and vending machines within Tokyu Line stations (excluding certain stations)
[How to Participate]

(1) Purchase a bottle of "Norurun water."

(2) Scan the QR code printed on the new Norurun Water label or on event posters displayed at toks shops and Tokyu Line stations (excluding some stations). Then, add the official Tokyu Railways NFT LINE account as a friend.
You can also add the official LINE account via the URL or QR code below:
Official LINE Account URL: https://lin.ee/jf2K0tV

(3) Open the official Tokyu Railways NFT LINE account, tap “Scan Barcode Here” on the rich menu, and launch the barcode scanning camera.

※If prompted for camera access, please select "Allow."
画面遷移イメージ

▲Barcode Scanning Screen Image

(4) Once the camera is activated, scan the barcode printed on the label of the purchased "Norurun water."

(5) When the redemption screen appears, tap "Receive NFT" to claim your Norurun digital stamp (hereinafter referred to as "the stamp").※You will receive one of five limited-edition designs, created to bring small moments of joy and delight during commutes and outings. The design is randomly selected and may be duplicated. Once received, the stamp will be reflected in your collection on the “NFT Zukan” site. 

NFT Zukan URL:
https://www.sushitop.io/22nftgauge/tokyu/Illustrated-book/index.html
※You can receive one stamp per day. A new stamp can be received again after 12:00 a.m. the following day.元気いっぱいで！デジタルスタンプ▲Stamp Image

[Purchase Benefit]

During the campaign period, customers who collect at least one stamp will be entered into a lottery to win a 3D train NFT featuring a special Norurun water collaboration design. Winners will receive the NFT via a message from the official LINE account after the campaign ends (after August 31).
The 3D train NFT comes with the following features for you to enjoy:


(1) Displayed in your collection on the “NFT Zukan” site NFT Zukan URL:

https://www.sushitop.io/22nftgauge/tokyu/Illustrated-book/index.htmlNFT図鑑反映イメージ(2) Operate and experience it in the digital space “NFT Gauge”

For more details about the features of “NFT Gauge,” please visit the special page below.
NFT Gauge Special Page URL:

https://www.sushitop.io/22nftgauge/tokyu/intro/index.htmlNFTゲージ 一覧２．Overview of “TOKYU RAILWAYS NFT”
This initiative aims to create new connections with customers through the use of NFTs, offering unique digital experiences and proposing new ways to enjoy the Tokyu line.
For more details, please visit the special website below.
Website URL:：https://tokyurailways.sushitopmarketing.com/

 


３．Overview of “Norurun water”
Launched on March 26, 2018, “Norurun water” is an original Tokyu line bottled beverage. The bottle cap and label feature illustrations of "Norurun," the official Tokyu line character. The mineral water is sourced from Koshu City in Yamanashi Prefecture. Starting in late April this year, the label design has been gradually updated to align with this campaign.
[Sales Locations] Select Tokyu Store locations, toks shops, and vending machines within Tokyu Line stations (excluding certain stations)のるるんWaterラベル一覧