SUSHI TOP MARKETING Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Daisuke Tokunaga; hereinafter “the Company”) is pleased to announce that it will provide its advanced NFT-based services for the “2025 Season Tickets” and “Club United 2025” membership program offered by Kochi United Sports Club Inc. (Head Office: Kochi City, Kochi Prefecture; CEO: Shihomi Yamamoto; hereinafter “Kochi United SC”).
Service Overview
【2025 Season Ticket】
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Offered as a 3D Digital Card NFT
The season tickets offered by Kochi United SC are provided as innovative 3D digital card NFTs, replacing traditional physical tickets.
Fans can easily purchase them through Yahoo! Shopping or on-site payment, without the need for cryptocurrency or any digital asset wallets.
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Implementation of Digital Ticket Functionality
This NFT can be used for all 19 home matches of the 2025 Meiji Yasuda J3 League season.
It utilizes a system in which a dedicated digital ticket is automatically linked to each match,
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User-Friendly Operation Leveraging LINE’s UI/UX
By leveraging LINE’s user-friendly interface, season ticket holders can intuitively manage their tickets with just a single smartphone.
Even if multiple season tickets (either identical or different NFTs) are stored on one device, each digital ticket is accurately identified and linked, ensuring smooth and seamless use.
【Club United 2025】
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Fan Club Membership Provided as a 3D Digital Card NFT
The membership for “Club United 2025”, offered by Kochi United SC, is also available in the form of a 3D digital card NFT.
While the digital ticket functionality is not currently included, end users can purchase, own, and manage their fan club membership rights through this NFT.
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Future Benefits and Advantages of Data Utilization
Holders of the “Club United 2025” NFT may gain access to various added benefits in the future, such as exclusive rewards and priority participation in events.
In addition, since proof of attendance at home matches is issued as digital stamps (NFTs), Kochi United SC can leverage detailed behavioral and ownership data from fan club members.
This data enables the club to develop more effective campaigns and initiatives, supporting efforts to expand the fan base and enhance fan engagement.
Contributing to the Promotion of Digital Transformation (DX) in Kochi Prefecture
Through this initiative, the introduction of a digital ticketing system that eliminates reliance on traditional physical tickets, along with the digitization of the fan club membership program, will contribute to the broader promotion of digital transformation (DX) across the region.
The adoption of NFT technology under the “NFT ∞ Zeyo PROJECT,” jointly promoted by our company and Kochi United SC since last year, is expected to play a significant role in advancing the adoption of cutting-edge digital technologies within Kochi Prefecture, while also driving innovation in sports viewing experiences, fan club operations, and regional economic revitalization.
Future Developments and Expected Impact
Our company is committed to further expanding its services not only in the application of digital technologies (such as NFTs) in sports viewing, but also in enhancing the efficiency and sophistication of fan club management and regional economic revitalization.
The technology we provide—linking NFTs with digital tickets—has already been implemented in various initiatives, including digital coupon distribution, and continues to evolve and improve upon our past offerings.
Through this technology, we aim to deliver a seamless user experience from NFT acquisition to usage, while enabling detailed data analysis. This is expected to contribute to stronger fan engagement and the development of new marketing strategies.
