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Overview and Objectives of the Initiative
Since March 2024, SUSHI TOP MARKETING Inc., in collaboration with Dentsu Group Inc. and Kochi United SC, has launched a new NFT-based fan engagement initiative titled “Let’s Build It Together, J-Team: ∞Zeyo PROJECT.”
As part of this project, a special campaign will be held during the JFL Matchweek 9 home game against Reilac Shiga FC on Saturday, May 18, with the goal of attracting an average home attendance of over 2,000 spectators. In this campaign, fans will receive a digital ticket in the form of an NFT as a visit bonus.
Under the standard mechanism, fans accumulate attendance stamps by collecting NFT-based visit certificates over multiple matches, eventually unlocking special rewards. However, for this particular campaign, attendees will receive a reward simply by collecting the attendance stamp for the May 18 match.
The reward consists of two free digital tickets for the next home game against Minebea Mitsumi FC on Sunday, June 9. These digital tickets can be shared via LINE, allowing fans to invite family and friends. This initiative aims to increase match attendance and deepen community engagement with Kochi United SC.
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About LINE Shot
To enable the acquisition and storage of these digital tickets, we have adopted our proprietary service, “LINE Shot.”
By simply scanning a QR code provided at the venue and adding the official LINE account as a friend, users can easily obtain, store, and use their NFT digital tickets through LINE.
The system also allows users to gift their NFT digital tickets just like LINE Gifts, making it simple to share with family and friends.
Traditionally, obtaining and managing NFTs required a dedicated wallet. However, by utilizing LINE, we have eliminated the need for specialized knowledge and lowered the barrier to entry for users. The interface offers an intuitive user experience (UI/UX) that enables seamless use without even needing to mention the term “NFT.”
Objectives of Combining NFTs with LINE
By using NFTs as attendance stamps, it is possible to verify visits without collecting personal information, enabling the visualization of “connected populations” — individuals who regularly attend stadium events.
Furthermore, by linking attendance verification with LINE, push notifications can be sent directly to visitors. This makes it possible to deliver exclusive content and special offers to previously unreachable audiences.
By continuously utilizing this mechanism as a CRM tool, we aim to foster fan communities, increase fan club memberships, and strengthen overall fan engagement.
■For more details, please see the link below.
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