SUSHITOPMARKETING, Inc. (Head office: Chiyoda-ku, Tokyo; CEO: Daisuke Tokunaga) and IID, Inc. (Head office: Nakano-ku, Tokyo; CEO: Hiroshi Miyagawa) have collaborated in the NFT field and developed a solution to distribute NFTs on 76 media in 21 genres operated by IID.

IID handles media in various genres, including automotive, IT, games, animation, movies, education, and security. SUSHI TOP MARKETING, on the other hand, develops solutions for distributing and utilizing NFTs. IID's highly specialized media group with many passionate fans would be a perfect match for NFT, which proves the future value of data, leading to collaboration.

The collaboration involves developing a solution to distribute NFT via advertising banners to IID media's approximately 500K users. As the first phase, NFTs of the mascot character "Inside-chan" will be distributed to readers of the gaming media site "INSIDE." These NFTs will be randomly given to media visitors in three designs for Valentine's Day. The distribution period will be until February 21, 2023.

■ Limited edition NFTs of "Inside-chan"
Details: https://www.inside-games.jp/arti/Zy2RfQw/


■ Purpose of Partnership
Blockchain-based games are expected to grow to a $65.7 billion market worldwide by 2027*, and many Japanese game makers are expected to introduce domestic blockchain games in Japan in 2023. Until now, free NFT distribution has typically relied on a method known as airdrop, where NFTs are sent to Wallets for free. However, this method can only reach those who already have a Wallet.

In addition to distributing NFTs through the traditional advertising space in the media, this initiative can promote blockchain games to the masses by using SUSHI TOP's patent-pending Browser Wallet technology, which allows users to receive NFTs without the hassle of having a Wallet. This solution enables easy distribution of NFTs to visitors to the media.

Distributed NFTs can be transferred from the Browser Wallet to your Wallet. Transactions are available on the "tofuNFT" marketplace, which is compatible with the "Astar Network."



We intend to improve the acquisition and distribution rate of NFTs to achieve NFT advertising in the future, where distributed NFTs can be brought into games as items. We will continue to propose solutions to companies to attract game users and boost their retention.
IID also plans to apply NFT to other digital media fields and magazines, such as " ANIMEDIA," in the future.

*According to US research firm MarketsandMarkets (December 2022)