As an experimental demonstration of a new marketing method using NFTs, Kyoto Tower held the "Test Your Luck in 2023, NFT Gacha 'Fortune Raffle' at Kyoto Tower".
Anyone with a smartphone could easily participate in the event.
Date: Dec. 1, 2022 - Dec. 20, 2022
Time: 10:30 AM - 9:00 PM JST
Location: Kyoto Tower Observation Deck
Organizers: Keihan Hotels & Resorts, Bee Dream, Directors Univ, and SUSHI TOP MARKETING, with the cooperation of Kyoto Prefecture and Yamashina Syoten Sorinin Temple.
The NFT Gacha offered 10 different NFTs (digital data) at random.
About NFTs Distributed at Kyoto Tower
- Omikuji NFT image (4 types)
- Yamashina Syoten Sorinin Temple Prayed Special NFT image (2 types)
- Kyoto Tower & Tawawa-chan merchandise 10% off coupon
- KYOTO TOWER SANDO 500yen shopping coupon
- Tawawa-chan ema (votive picture) & Omikuji gift
Number of NFT Recipients
5,906 people (5,906 pieces) received NFTs in 20 days!
<Feedback on Social Media>
- Sounds like a fun approach involving NFT.
- I like that it uses a Browser Wallet so that anyone can receive it, and it can also connect to a Wallet to store it with other collections.
- I went up the Kyoto Tower to try the NFT Gacha.
- The local government is working on many projects, but getting the community up and running may take time.
In addition, it is said that less than 1% of the population in Japan owns NFTs. The fact that approximately 6,000 people received the NFT in physical stores suggests an excellent example of how to promote NFT in an area where the content has yet to be mass-adapted.
How To Receive the NFT
We want to quote the instructions on receiving NFTs from the Kyoto Prefectural government's easy-to-understand description with a casual taste.
Mr. O: Please read the QR code on your ticket with a smartphone.
Mr. O: It will take about a minute here.
Mr. A: Cool. Looks just like a fortune raffle! So, what do I win?
Mr. O: For example, "Kyoto Tower Memorial NFT image." This is a legitimate image of Kyoto Tower (by Keihan Hotels & Resorts). Most sightseeing pictures are taken freely, but this one is official.
Mr. A: I see. That's exactly what NFT is.
Mr. O: Or "10% off coupon" for merchandise. The advantage of this is that they will not be used repeatedly.
Mr. A: That makes sense.
Mr. O: In addition, as a plus side of NFT, a new service can be added later. This is beneficial for both the provider and the user.
Mr. A: That's great. Ah, there it is! An Excellent Luck!
Mr. O: That's an "Omikuji" one.
Mr. A: Hmm, what kind of benefits do I get?
Mr. O: You can feel happy.
Mr. A: Well, that's a little plain... Oh, it works as an alibi. It's proof that I came here today. Many people in the world must want to use it as an alibi! (haha)
Mr. O: By the way, this NFT was also prayed for at a temple called Sorinin in Yamashina.
Mr. A: Wow, I can look at the NFT on my tablet!
More details can be found on Kyoto Prefecture's official website.
Cryptocurrency or a wallet is usually required to handle NFTs. However, SUSHI TOP's patent-pending "NFT Shot," a technology automatically generates a wallet on a browser, enables receiving NFTs via QR code without needing any cryptocurrency or a wallet. Thereby, anyone with a smartphone could easily receive NFTs.
Inside the Kyoto Tower
- 1st floor
The NFT distribution campaign was announced at various locations.
- 14th and 15th floor, Observation Deck
Posters and flyers were placed around the floors.
Poster images were also shown on digital signages.
Role of Each Company
- Keihan Hotels & Resorts Inc. (Management of Kyoto Tower / Kyoto, Japan)
Venue provider - Bee Dream Inc. (Advertising Agency / Kyoto, Japan)
Overall project management of the experimental demonstration - Directors Univ Inc. (Advertising Agency / Kyoto, Japan)
Promotional activities - SUSHI TOP MARKETING Co. Ltd. (WEB3.0 Startup / Tokyo, Japan)
NFT technology provider