SUSHI TOP MARKETING, INC. (Headquarters: Chiyoda-ku, Tokyo; Representative Director & CEO: Daisuke Tokunaga; hereinafter "the Company") has launched a new PoC (Proof of Concept) package that distributes the Japanese yen–pegged stablecoin JPYC through "SUSHI TOP OCR" (patent pending) — the Company's proprietary promotional solution combining receipt scanning with the distribution of digital rewards.
This package is a trial-ready solution that can be implemented in a short timeframe, designed for retailers, beverage manufacturers, municipal governments, sports organizations, and other companies and organizations considering receipt-based marketing campaigns. Users simply photograph and upload a receipt; those who meet the campaign conditions automatically receive JPYC, creating an entirely new kind of campaign experience.SUSHI TOP MARKETING, INC. (Headquarters: Chiyoda-ku, Tokyo; Representative Director & CEO: Daisuke Tokunaga; hereinafter "the Company") has launched a new PoC (Proof of Concept) package that distributes the Japanese yen–pegged stablecoin JPYC through "SUSHI TOP OCR" (patent pending) — the Company's proprietary promotional solution combining receipt scanning with the distribution of digital rewards.
This package is a trial-ready solution that can be implemented in a short timeframe, designed for retailers, beverage manufacturers, municipal governments, sports organizations, and other companies and organizations considering receipt-based marketing campaigns. Users simply photograph and upload a receipt; those who meet the campaign conditions automatically receive JPYC, creating an entirely new kind of campaign experience.
Traditional receipt-based entry campaigns required significant operational cost for verifying entries, detecting fraud, and shipping prizes. Coupon and point-based promotions, meanwhile, were typically completed the moment they were distributed — making it difficult to use them as a foundation for ongoing customer engagement.
NFTs and JPYC, by contrast, remain tied to a user's wallet address on the blockchain, allowing companies to continuously link visit, purchase, and event-participation data to future campaigns. The more campaigns a company runs, the more customer touchpoints and data accumulate — data that feeds directly into the next campaign. The Company calls this "compound marketing."
This PoC package is a packaged solution that lets companies and organizations test JPYC reward campaigns in a short period of time. It includes a built-in onboarding flow for first-time wallet installation, making it accessible even to companies with no prior blockchain experience.
【Key features】
SUSHI TOP OCR (patent pending) is a solution in which a proprietary AI agent (Powered by NIGIRI AI) automatically analyzes receipt images uploaded by end users and issues digital rewards to those who meet specified conditions. Because users can start a campaign simply by photographing and uploading a receipt, the barrier to participation is extremely low.
【Key functions】
JPYC is a stablecoin pegged to the Japanese yen. With minimal price volatility and an intuitive value of roughly 1 JPYC ≈ 1 yen, it's well suited for use as a campaign reward.
Combined with NFT-based campaigns, this enables:
The result: campaign designs that generate continuous, lasting customer touchpoints.
This solution is built so that campaign effectiveness compounds with every successive campaign:
SUSHI TOP OCR can be combined not only with retail campaigns but also with experience-based campaigns such as stamp rallies, sports viewing events, and event attendance promotions.
For example, a sequence of customer actions —
— can be recorded and analyzed end-to-end using blockchain as a shared database. This integrates "experience" and "purchase" data that has traditionally been siloed, making the full impact of a campaign visible.
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SUSHI TOP MARKETING is a company specializing in NFT distribution and planning, supporting corporate NFT marketing initiatives. Through the development of "NFT Shot" — which lets users receive NFTs easily without an account — and through planning and proposing NFT use cases, the Company is working to popularize NFTs and has established a new marketing methodology it calls Token Graph Marketing.