SUSHI TOP MARKETING, INC. (Headquarters: Chiyoda-ku, Tokyo; Representative Director & CEO: Daisuke Tokunaga; hereinafter "the Company") has launched a new PoC (Proof of Concept) package that distributes the Japanese yen–pegged stablecoin JPYC through "SUSHI TOP OCR" (patent pending) — the Company's proprietary promotional solution combining receipt scanning with the distribution of digital rewards.
This package is a trial-ready solution that can be implemented in a short timeframe, designed for retailers, beverage manufacturers, municipal governments, sports organizations, and other companies and organizations considering receipt-based marketing campaigns. Users simply photograph and upload a receipt; those who meet the campaign conditions automatically receive JPYC, creating an entirely new kind of campaign experience.SUSHI TOP MARKETING, INC. (Headquarters: Chiyoda-ku, Tokyo; Representative Director & CEO: Daisuke Tokunaga; hereinafter "the Company") has launched a new PoC (Proof of Concept) package that distributes the Japanese yen–pegged stablecoin JPYC through "SUSHI TOP OCR" (patent pending) — the Company's proprietary promotional solution combining receipt scanning with the distribution of digital rewards.
This package is a trial-ready solution that can be implemented in a short timeframe, designed for retailers, beverage manufacturers, municipal governments, sports organizations, and other companies and organizations considering receipt-based marketing campaigns. Users simply photograph and upload a receipt; those who meet the campaign conditions automatically receive JPYC, creating an entirely new kind of campaign experience.
Background: Moving Beyond One-Off Campaigns Toward "Compound Marketing"
Traditional receipt-based entry campaigns required significant operational cost for verifying entries, detecting fraud, and shipping prizes. Coupon and point-based promotions, meanwhile, were typically completed the moment they were distributed — making it difficult to use them as a foundation for ongoing customer engagement.
NFTs and JPYC, by contrast, remain tied to a user's wallet address on the blockchain, allowing companies to continuously link visit, purchase, and event-participation data to future campaigns. The more campaigns a company runs, the more customer touchpoints and data accumulate — data that feeds directly into the next campaign. The Company calls this "compound marketing."
What's Included in the PoC Package
This PoC package is a packaged solution that lets companies and organizations test JPYC reward campaigns in a short period of time. It includes a built-in onboarding flow for first-time wallet installation, making it accessible even to companies with no prior blockchain experience.
【Key features】
- Automatic analysis of receipt images via SUSHI TOP OCR (verifying target products, purchase amount, and payment method)
- Automatic distribution of JPYC (Japanese yen stablecoin) from the campaign page
- Integration with a receiving wallet (the demo uses unWallet; other wallets are also supported)
- Fraud detection (identifies receipts forged via image-generation AI, duplicate resubmissions, etc.)
- Purchase data analysis reports (by store, date, time of day, and more)
About SUSHI TOPOCR
SUSHI TOP OCR (patent pending) is a solution in which a proprietary AI agent (Powered by NIGIRI AI) automatically analyzes receipt images uploaded by end users and issues digital rewards to those who meet specified conditions. Because users can start a campaign simply by photographing and uploading a receipt, the barrier to participation is extremely low.
【Key functions】
- Automatic proof-of-purchase verification: AI determines the purchased product, amount, and payment method directly from the receipt image
- Automatic digital reward issuance: Automatic issuance of NFTs based on purchase content (with the ability to vary rewards by condition)
- Fraud detection: Detects fraud such as receipts forged with image-generation AI or resubmission of the same receipt
- Data analysis: Accumulates purchase data by store, date, and time of day, and outputs analysis reports
A New Digital Incentive, Powered by JPYC
JPYC is a stablecoin pegged to the Japanese yen. With minimal price volatility and an intuitive value of roughly 1 JPYC ≈ 1 yen, it's well suited for use as a campaign reward.
Combined with NFT-based campaigns, this enables:
- Distributing JPYC exclusively to NFT holders
- Using JPYC as a reward within digital stamp rally campaigns
- Designing rewards that span store visits, purchases, and event participation
The result: campaign designs that generate continuous, lasting customer touchpoints.
The More You Run It, the Better It Works: A Compounding Marketing Model
This solution is built so that campaign effectiveness compounds with every successive campaign:
- Expanded awareness: NFT distribution combined with an omnichannel approach builds recognition as a digital promotional asset across every touchpoint
- Sales generation: Receipt OCR measures sales directly from actual purchases, making POS uplift visible in hard numbers
- Accumulation: NFTs and JPYC remain in users' possession, letting the Company re-approach holders for free in future campaigns — exponentially lowering customer acquisition cost (CAC)
- Improved precision: AI learns from accumulated data, compounding the targeting accuracy of each subsequent campaign
Connecting Experience and Purchase Into a Single Picture
SUSHI TOP OCR can be combined not only with retail campaigns but also with experience-based campaigns such as stamp rallies, sports viewing events, and event attendance promotions.
For example, a sequence of customer actions —
- Event participation
- Store visit
- Purchase
— can be recorded and analyzed end-to-end using blockchain as a shared database. This integrates "experience" and "purchase" data that has traditionally been siloed, making the full impact of a campaign visible.
Thank-You NFT for Reading This Press Release
Thank you for reading all the way to the end. As a token of appreciation, we're distributing an NFT exclusively to readers of this article.
Company Overview
SUSHI TOP MARKETING is a company specializing in NFT distribution and planning, supporting corporate NFT marketing initiatives. Through the development of "NFT Shot" — which lets users receive NFTs easily without an account — and through planning and proposing NFT use cases, the Company is working to popularize NFTs and has established a new marketing methodology it calls Token Graph Marketing.