SUSHI TOP MARKETING Co. Ltd. (Headquarters: Chiyoda-ku, Tokyo) has been selected for a co-creation project with Ryukyu Asahi Broadcasting Corporation through the "OKINAWA Co-Creation Lab.2024" program. This initiative is promoted by Okinawa Prefecture in collaboration with eiicon company (Headquarters: Bunkyo-ku, Tokyo; President: Ayuko Nakamura), which operates Japan's largest open innovation platform, "AUBA."

This program is implemented as part of the "Reiwa 6 (2024) Open Innovation Creation Support Project" , commissioned by Okinawa Prefecture to eiicon company.
The program aims to support the creation of innovative businesses and services through open innovation by companies within Okinawa Prefecture.

Starting on September 3, 2024, five Okinawa companies participating in this program each announced their recruitment themes, seeking partner companies from across the country to collaborate on creating new businesses, solving social issues, and advancing the capabilities of local businesses. Seventy-nine applications received, five partner companies were selected through a rigorous screening process.

On November 12, 2024, the "OKINAWA Co-Creation Lab.2024 BUSINESS BUILD" was held in Naha City, where the core concepts of co-creation business ideas were developed in a

single day. Each project officially launched, aiming for commercialization.

Theme Selected for OKINAWA Co-Creation Lab.2024

Project Title: Transforming Okinawa into an NFT Island

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