Date: February 21, 2025
Theme: Introduction of the Latest NFT Marketing Cases Utilizing Stamp Rally
Speakers: Mr. Hirasawa from Tokyu Railways Co., Ltd.
Mr. Iwane from SUSHI TOP MARKETING Co. Ltd.
The archived video of the CASE STUDY SESSION can be viewed by submitting the form below.
https://share.hsforms.com/1DMSHUsSESLODrX77miJJfwd8fcz
The explanation starts around 5:00 in the video.
・HANEDA NFT stamp rally
・BIBLIO cafe in Vietnam NFT stamp rally (coupons)
・Digital Countryside Tavern Kanmasu NFT stamp rally
・Ryukyu Asteeda NFT stamp rally
・Motobu Story Quest stamp rally
The explanation starts around 13:30 in the video.
Traditional stamp rallies are considered to be participated in for the purpose of experiencing the rally itself. However, by utilizing NFTs, participants can accumulate "Stamp Rally NFTs" as they complete more rallies, making the act of collecting NFTs a purpose in itself. This approach adds anticipation to the collecting experience, enabling the provision of a new and unique experience.
The explanation starts around 17:00 in the video.
In the past, we have collaborated with TOKYU RAILWAYS Co., Ltd. to provide participants with various NFT experiences: collecting NFTs through the "NFT Stamp Rally," purchasing NFTs through the "NFT Convenience Store," and enjoying interactive gameplay with NFTs through the "NFT Gauge."
・NFT Gauge
At the 9th Case Study Session, we presented specific examples of NFT utilization, focusing on the "Oimachi Machinaka Stamp Rally" case.
・Oimachi Machinaka stamp rally with Norurun
We provided services for the “Oimachi Machinaka stamp rally with Norurun” for approximately two months, from November 17, 2024, to January 7, 2025.
This initiative utilized our NFT issuance service, “Token Graph Marketer,” to issue NFTs. Additionally, our services included location-specific “GPS functionality” and a “Coupon functionality”
A total of 9 types of NFTs were issued. These 9 types were issued for three different purposes:
・Stamp NFTs (5 types): Obtained by visiting various spots.
・Survey NFTs (2 types): Granted upon completing a survey after the initiative ended.
・Completion NFTs (2 types): Awarded upon completing the entire stamp rally.
・Why did you consider utilizing NFTs?
The explanation starts around 36:30 in the video.
・Differences from traditional stamp rallies and the expected benefits.
The explanation starts around 39:55 in the video.
・Results observed from user reactions and data.
・Internal and external reactions, and key points of success.
・Unexpected discoveries and interesting episodes
The explanation starts around 43:40 in the video.
・Challenges in implementation and operation.
・How to utilize NFTs and digital initiatives？
・The potential of the railway business × Web3.
The explanation starts around 43:40 in the video.
Mr. Hirasawa from Tokyu Railways Co., Ltd.
By hosting events utilizing NFTs, we aim to increase customer touchpoints and incorporate a "fan marketing perspective" into our business.Leveraging NFTs allows us to hear the voices of fans while advancing internal projects, making it possible to collaboratively develop initiatives with our fans.We believe that NFTs can serve as a tool to further enhance engagement and loyalty among "royal customers" who continuously participate in our events.
Mr. Iwane from SUSHI TOP MARKETING Co. Ltd.
The NFT stamp rally is a new initiative that allows participants to easily and conveniently explore local areas and visit facilities using just their smartphones, compared to traditional paper-based stamp rallies. This approach offers a deeper and more accessible experience. Additionally, a significant advantage unique to NFTs is the smooth sharing of data across various initiatives, something that has been challenging with conventional digital stamp rallies. By continuously participating, users can enjoy the fun of collecting stamps and the sense of exclusivity that only digital experiences can offer. Naturally, this deepens their affection and engagement as "fans." Therefore, it is highly effective for building long-term relationships between companies or local communities and their users. Moving forward, we will continue to leverage NFTs to deliver even more exciting experiences!